Environment and vegan friendly, ecology and technology meet to fulfill your colour needs.

Ammonia and PPD free, with a smooth and creamy texture, keeps the hair and environment thriving.

Specially formulated with natural additives to allow for natural and rejuvenated transformation. Permanent, demi and semi all in one tube.

A unique colour range that can be tailored to your individual wishes and hair type.

Our premium bonding services offer superior blonde hair quality and include white covering, highlighting and lightening.

True permanent colour in HD, covers up to 100% white hair, ultimate colour retention and intense vibrancy.

Choose from a wide range of intermixable shades.

Ammonia-free, multi-tonal fresh and intense colours with irresistible shine.

Semi-permanent shades which evolve beautifully over time with minimized re-growth effect.

Ideal for re-growth and touch-ups as well as all-over colour all with just a 10 minute development time.

Intermixable shades for a bespoke look.

Enhance your look whether you wish to cover or blend white hair, balance salt & pepper, or brighten white hair.

Perfect colour results and excellent hair quality for mature hair.

The first beautifying SilverWhite colour for natural-looking multi-tonal silver hues and instant anti-yellow effects.

Vivid fashion colours on pre-lightened hair, infinite mixing!

The most intense and long-lasting direct dyes ever, for bold colour effects that last up to 20 washes.

4 new fashion-forward colours deliver a new level of vibrancy, purity and intense shine.

Embrace the bold colour revolution with unrivalled purity and vibrancy.